Campaigns & Governance
To effectively manage fraud intelligence, we need to look at the world through two different lenses at the same time: the Tactical view and the Strategic view.
This system is designed with two distinct tools to handle these needs: Active Campaigns and the Governance Taxonomy. This guide explains how they function and why linking them creates a more powerful intelligence workflow.
1. Active Campaigns (The Tactical View)
Target Audience: Analysts, Investigators, AI Models
Speed: Fast (Weekly / Daily changes)
Fraud evolves rapidly. Scammers change their scripts, switch payment methods (e.g., specific crypto wallets), and invent new hooks (e.g., "Pig Butchering").
An Active Campaign is a flexible, immediate "filter" that you define to catch these specific threats. It uses detailed technical signals—like specific "Intent" or "Technique" tags generated by our AI—to group cases together.
Example: "Crypto-Romance Winter 2025"
Goal: Detect and stop a specific wave of attacks happening now.
2. Governance Taxonomy (The Strategic View)
Target Audience: Executives, Policy Teams, Auditors
Speed: Stable (Quarterly / Annual updates)
While tactics change, the fundamental nature of the crime—and the policy needed to address it—remains stable. Is it Human Trafficking? Is it Financial Fraud? Policies and reporting structures rely on these stable categories to track trends over years, not days.
The Governance Taxonomy is a fixed hierarchical tree of high-level categories used for long-term reporting and compliance metrics.
Example: "Financial Facilitation" or "Human Trafficking > Labor Exploitation"
Goal: Consistent reporting and policy alignment over time.
3. Linking Them Together
The true power of the system comes when you link these two concepts. When creating a Campaign, you can associate it with a Governance Category.
This creates a "Golden Thread" that connects daily operations to high-level strategy:
Automation: You focus on the complex, messy work of detecting specific threats (the Campaign). The system automatically "credits" those detections to the correct high-level bucket (the Taxonomy).
Agility: You can change your detection rules every day to keep up with scammers without breaking the quarterly reports that leadership relies on.
Clarity: Everyone speaks the same language. The specific technical wins mapped by Analysts automatically feed the correct strategic metrics viewed by Executives.
How to use it
When configuring a Campaign in the Analyst Console:
Define your Campaign: Enter the Name and Description for your campaign.
Select Governance Assignment: In the "Governance Assignment" section, check the boxes for the high-level categories this campaign belongs to (e.g., "Financial Facilitation").
Why? This links your tactical work to organizational risk categories for executive reporting.
Save: Your campaign is now live.
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